I enjoy using the Waze navigation app. More often than not, Waze gets me to my destination faster than any alternative solution.  Compared to my in-car navigation system, Waze is making smarter choices. In real-time. And it’s free.

Life’s like a box of chocolates, you never know what you’re gonna get. And yet, when it comes to chocolates, taking that uncertainty out of the equation would not be so difficult to do.

It shouldn’t be ‘game over’ for traditional taxi companies, if they reinvent themselves and take their customer experience to a new level, that is.